Facebook is the people first choice on all social media platform. For engaging more people, Facebook has come up with new offerings for the users.

Message Platform- Chat Bots: For giving a new direction to the customer service and future business trends, Facebook has released a new messenger API for building chat bots. The bots are live in messenger and you can easily search them in the Messenger app or you can use the web plugins, Messenger Coder, Messenger Links and Messenger Username. The bot has replaced any form and lead generation page. Chatting and answering questions is a good option as compared to filling a form.

I. Send/receive API: This new feature allows you to send and receive images, text and rich bubbles.

II. Structured Templates: You can chat in the way that suits best for you. By this advanced tool. You can easily choose how the text, photo and CTAs are going to appear.

III. Wit.ai Bot Engine: By the use of artificial intelligence, you can create scalable and delightful experiences in an instant.

Account Kits: For the non-Facebook users, who do not wish to handle the Facebook profile, Facebook is providing an account kit that enables you to login with just a phone number or valid email address. Through this, the number of new users registration will increase. The long registration process can be easily eliminated that act as a barrier for the users to enter into your app.

Virtual Reality Goes Social: With the aid of live API, media partners can seamlessly incorporate Facebook live into the existing broadcast. It creates new ways to interact with the viewers. Through the live API, the device manufacturers can directly integrate live with the latest video products.

Pages: Facebook is making efforts to help developers use APIs to manage a call to action buttons and making the page more configurable for their clients. Navigation of new page can be done by designing and adding own services to customize it according to the customer’s needs and wants.

Instant Articles: Facebook is now allowing the publishers to post their articles in a more engaging and shareable format. By instant articles, you can preload the content in the Facebook App, and open it in a right way. There is a complete submission process for getting your articles published on the page.

Plugin link: https://embedsocial.com/wp-content/uploads/2016/04/instant-articles-setup.jpg

You can also download the official WordPress plugin for the instant publishing of articles. With an active plugin, a menu will be made available to you that connects to the Facebook page from where you can start publishing.