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Website Features Checklist: The Ultimate Must Have on Your Site

Are you going to launch the website for your business? Does your website is fit and perfect from every angle of viewers? If your answer is yes, then it is excellent. But, if the answer is no, then please have a glimpse at the check-list created by us to make your business website ideal and fit from every outlook.

On the Page header:

The very first thing the user notice on the website is the header page. It is one of the most important things in website designing. Inherently, it must be up with the domain name, logo, tag-line, navigation menu and contact details.

Domain Name: The most highlighting feature that reveals a lot about your brand is the domain name. The name should be easy to understand and speak.

Logo: A visual representation of the trademark through the creativity ideas is done through the logo designing. The logo defines the worth of your organization.

Tag-line: The tag-line of your brand should match with the concern organization trust. The tagline must be highly creative that itself elaborates the objective of your trademark.

Contact Details: The contact details are a mark of trust. Always put two contact number on the website front page. Never share the contact number that is unreachable. Put a valid phone number that is answerable every-time.

Navigation Menu: The menu bar icon should be easily visible on the header to ease the customer in finding the discrete options.

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Above the Fold:

Image or Slider: More than the content, images influences the customers more. The pictures have a deeper impact on the consumer’s frame of mind. The snapshots and photos need to elegant. The slides should be properly presented so that the customers becomes willing to glance over the entire site.

Business Information: Location of your business unit needs to be introduced on the site, as it is considered as a hallmark of trust by the customers.

Review and Testimonials: For gaining the trust of the new customers, the reviews of the previous clients engaged with the organization is imperative. Through the testimonials and videos, the image of the brand in the market can be made much stronger.

Below the Fold:

Updated and To The Point Content: Relevant and up to the mark content should be uploaded by your marketing experts on the website. Regularly revise the content and engage the users with the latest happenings.

Main Features: The product and services offered by your venture should be clearly visible on the first page of the site. The customer must not get mess-up while visiting the website to find your services.

Internal Links: The internal links joining one page to another must be faultless and perfect. There shouldn’t be any bug or error while reconnecting the web-pages.

Footer:

Social Media Buttons: Make the icons of social media sites displayed on your website. These icons should automatically land the customer with the organization social media events and pages.

Online Chat Feature: The pop-up window must be showed on the corner side of the site. It helps the customer to have a quick communication with the executives.

Business Hours: Working hours of your business, must be shown on the website. It assists the users to know when your services are available.

Search Engine Optimization:

In today’s world, making a step ahead from the competitors is essential to exist in the world. SEO is the emerging technological tool that helps in doing effective marketing.

Link URL: For making your site number one in Google searching, the URL link of your site must consist of the search keywords.

Title and Mega-Tag-lines: The title and tag-lines used in the content must be enabled with the search keywords in a natural flow.

Inner Pages of the website:

Inner Pages: Basically the website consists of five to six pages. The flow of the pages usually starts from the About Us page, Services page and ends at the Contact details page. All the pages must be properly represented to give the best view to customers. A separate FAQ page must be created and it should be updated on a regular basis by the marketing experts.

Privacy Policy Page: Policy agreement that consists of all the terms and conditions should be shared on the website. The customers must be well aware of their legal rights.

Services Page: Whatever your brand is associated with, the services and the rates you charged for it, must be transparently shown on the site. It assists in clear communication with the customers.

Content and Designing Things to be Consider:

Use contrasting colors: Make a good combination of colors. Try to avoid too bright colors. Make the color combination pleasing and eye-catching.

Spell Checker: The content on the site should be of highly enriched quality. Sentences should be grammatically correct without any spelling mistake.

Clean font and easily readable: The font size of the write-up should be enough large so that the viewers are able to read the content clearly.

Hamburger Menu on Mobile Site: It is also known as the menu button. The sites must get opened on the mobile sets with a hamburger option.

Mobile Responsive: The website should get opened up on the mobile also. The size of the website should be responsive with the mobile screens.

Technical Requirements Back-end:

For the faster uploading use optimize coding: Use of HTTP is a good option to download all the distinct pieces of the page such as images, flash,scripts and style-sheets by a faster way.

Use a Content Management System (CMS): CMS gives you the liberty for multiple editors, templates, changes, security and ease of use.

Google search console and Analytics integration: It helps in maintaining the presence of your site visible on Google search.

Cross-browser compatibility: The website designed by your designers should have cross browser compatibility and it should be easily operated through any web browser.

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Things to Avoid:

Do not Share Confidential Information: Always keep the confidential information safe and secure. Make sure the vital information is fully protected and far away from the hackers.

Do not copy the images or content from other sites: Copy pasting the content and images gives the plagiarism issues and it puts a question mark on your originality.

Do play background music and flash: Playing the music or sound effect on opening the website doesn’t soothe every customer. Try to make your website looks simple and dynamic.

Additional Things That Can’t Be Missed:

Search Bars: Search bar, side bar and social media share icons are getting essential to put on the site. It assists the users to search their desired requirement in minutes.

Map: Add-on a location map from the Google plus to your site. It will ease the customers to trace the exact location of your business center.

Logo Bar: If you are a B2B company, then it’s good to have a logo bar to display the prospect’s logos with whom you are associated with.

Videos: Put small and interesting videos. Never upload big videos of huge data on the site, as it will take longer time for the website to upload.

Premium Resources: The case study, infographics and white papers are vital to be upload on the site. All these things attract the visitors to get attached with your brand.

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