When asked us for the changing trends in the mobile app development, we will be not able to mention or explain one. All the new applications in 2017 were trending and why it should not? Nowadays the users are looking for the ease of the services and the quick availability for what they want.
2017 saw the steady growth and the adaption of the new applications by the users across the categories. It is not easy to define which one’s the best because most of them had topped the best app list. Since the commerce competition is getting fierce, business owners are plunging on to the creative ways to expand their trade with the help of apps.
Innovation and the types of improvements are the factors that successful mobile app developers focus on and this is what we are here highlighting in today’s blog. We have shared the three lessons our app developer team has learned from the 2017’s trending applications and can be useful while mobile development in 2018.
Discounts are Fun. Give them Makeover
It is no more creative now by making the discount coupons or the CTA bold enough with the bright colors to attract the users. Gone are the days when just the 10% Discount would create the stir in to the customer’s stomach with excitement or bring them the smile on the face.
While using the discount codes as the bait to have the increasing potential engagement with the target audience is the need for every business. Instead of distributing the discount codes and the coupons through the mainstream channels, Wheelio added the fun factor for the customers to earn the discount code.
There is a spin-to-win game pop-up feature for the user who visits and interacts with. User has to spin the wheel and earn the discount code. This application had emerged as one of the successful and trending application in 2017. This trend was so huge that we noticed the discount gamification factor on the newly installed apps as well.
What can be learned? While you might have just began the mobile app development for your e-commerce business, you can advance your application by gamifying it. Before doing so, study your business prospect and understand whether the gamification strategy will work or not? For further queries, you can ask our team on [email protected].
Stock Supply Applications.
Because the e-commerce platform is expanding now, there is increasing demand to sell the products/ services online. Similar to the AliExpress, Shopify developed the dropshipping apps which became quite popular among the Shopify retailers to sell their product collections.
Shopify developed the application for the dropshipping- Spocket. This allowed the business owners to sell the products/ merchandises from the Etsy creators. The best feature of the app is, the app owner can look for the maker based on the country they are searching for. For e.g. if the merchant want to ship the products/ items for the maker from Canada, it can be done through Spocket application.
In 2017, two dropshipper applications had gained huge attraction among the sellers- My Online fashion Store by CCFashion and Troupe.
While CCFashion target the merchants/audience from the fashion industry, offering them to ship the products directly from the warehouse in LA, USA. Troupe application help the artists and the designers by providing the inventory option and allowing them to incorporating the artwork in custom made jewelry.
What can be learned? E-commerce platform is expanding and it is the future. Because the e-commerce store owners are looking for their products to sell, you can think for the application connecting them with the new customizable products or product offerings.
Abandoned Cart Applications.
This is the most common and haunting problem for the e-commerce store owners. Cart abandonment average rate on the online store is 67% therefore it is nothing new problem to look for. To address this problem, there are applications already developed in 2017. This was because the problem will continue to persist with the new business owners.
Instead of providing the simple solution through the app, the developer has found to look at it with the different perspective. The good example for this is, Beeketing. How it helps to recover the cart abandonment rates? It has feature, Countdown cart, adding the countdown bar to the product pages. The app works great even for the mobile shopping, if optimized well.
Just a reminder, although mobile shopping is quite common, yet the final purchase of the product happens over the desktop. This can be overcome with the hype of the urgency among the mobile users. The conversion gap will be more likely to fill up if the mobile environment is improved with the urgency sense. There are other features too available such as Sales Pop which will help the merchants, providing the more customization options. For e.g. there are holiday trends and also the pop-ups matching the theme of the store.
What can be learned? Look at the e-commerce statistics and the trends affecting the owner’s business. The high rate of the cart abandonment means large part of the audience are seeking the solution to this problem. Bigger the issue for the merchants, huge the opportunity for the mobile app developers.
Conclusion
Every year, there are always the opportunities for the new business to join the the competition of the mobile applications. The business trends and innovations of the owners, demanding something new always; it is possible for the app developers to have the huge number of the opportunities in the 2018.
