Not just the app development but there are different factors that aided the Shopify app store to evolve and succeed. Ultimately, this platform helps a merchant with the different strategies to position the application for the better engagement of the merchants. Such engagement will cause them to try the application, at least for once.
Here, marketing and branding strategy plays an important role. If you are a Shopify app developer, the success of your product is largely dependent on this component for the positive outcome. The marketing of an application makes it essential to earning better and high profits, impacting the performance of a Shopify app developer.
To help you with the marketing and the branding of application, the Shopify app store team has penned down the four must-read documents covering the basics for how to launch the application, of course, new one. These important documents will give you the insights, clearing the hurdles occurring in between you and the success of the app release.
The best marketing strategies on which the Shopify app store team works are as following:
- Marketing/ Selling the App with the help of Shopify
- How to get Featured on the Shopify App Store
- Marketing the App outside the Shopify
- Prohibited Actions on the Shopify App Store
Let’s explore how these strategies can help you to market and brand the application through the experiences of the real-time developers on the Shopify platform.
#Doc: Marketing/ Selling the App with the help of Shopify
The platform is going strong and all thanks to the talented developers landing on the Shopify for the better reasons. The quality of the applications will continue to evolve as long as the demand prevails in the digital times. In the simple words, the marketing and the branding of the application will play the important role for the better engagement which in turn results to the success of Shopify App Store. This document will help you to understand the growing market and how to position the application with the Shopify.
Document Gist: So what exactly you will learn here? Well, this document helps to understand the app listing on the Shopify. One of the most important sub-section here is creating the effective app listing. This will help the merchants of the application to discover, evaluate and learn for how to improve business with the successful app listing. There are certain things to remember while creating the effective app listing such as: is branding matching the product, target audience and are all the marketing parameters meeting the product needs or not. It is important to note that not all business are same and therefore the requirement differs for each.
To understand some features of this document, even the basic knowledge will work on the merchant side . This means the developer is responsible for the clear and comprehensible understanding of what the application offers and how it is going to be beneficial to the merchants. The developer also offers the screenshots of the application in the listing. This feature holds the valuable place in the Shopify app listing feature because to attract the merchants so that they can give your application a try. The best feature of this document is, Shopify launches the application without any charges, i.e. Zero cost. This is at the initial launching of the application with different kinds of the benefits.
Redspark team can further help you to understand the details of this document with accuracy. All you need to mail us your query on [email protected] or simply visit our website.
#Doc: How to get Featured on the Shopify App Store
To get featured on the Shopify App Store means gaining the complete attention of the new merchants, and users who may not be knowing about your application at all. There are two areas available on the Shopify app store- The hero carousel and New and Noteworthy Section. Getting the application featured on the Shopify store will not yield the positive results unless you are focused on good branding and the better app listing.
Document Gist: this document will help you to understand how even the small yet magnificent details will help the featuring of the application. For example, how the featured app banner can help you to create the brand awareness, gains attention and also it is unique. Brand logo integrating with app features, color contrast, almost everything falling into the place. All these branding factors and the materials should laud your application listing on the Shopify. The point to remember here is, the branding aspects should be informative as well descriptive with the simple explanation. This because, the chances are your application can be indexed on the renowned search engines, making it more critical.
There are certain FAQs of the application which the owner should be able to understand from audience’s perspective, and accordingly providing solutions. In short, the effective listing should be able to educate the other merchants about what your application does and how it is functioning in the sync of the Shopify Shop. There are certain perspectives of the new merchant which can help you to draw the solutions. These perspectives should be the focus while jolting the solutions for the new merchants. There is also the explanation about the bifurcated areas of the Shopify App Store- New and Noteworthy section. It can be the most prominent way to get featured in the hero carousel, depending on the selections although.
Redspark team can further help you to understand the details of this document with accuracy. All you need to mail us your query on [email protected] or simply visit our website.
#Doc: Marketing the App outside the Shopify
Your application has the capacity to attract a large number of audience with the help of different marketing platforms other than just Shopify. For the maximum and potential exposure of the target audience, integrate the external marketing strategies along with the Shopify. Why? This is because there are so many important aspects of the apps that require for the other merchants to understand and has the right to know it. For example: if the merchant decides to install and use some CRM service-related application, the merchant also considers its forum, posts and the validation of platforms other than just Shopify.
Document Gist: This doc is all about how to implement and execute the traditional marketing strategies so as to promote the application for maximum audience exposure. One of the best ways that are mention here in the doc is a press release. This will help your business to inculcate the maximum interests of the audience in your business with the help of news articles. Such ideas can help to push the best SEO actions to build the qualified backlinks. The external marketing strategies also will help you to even create some re-engagement with those clients who had the interest in your application but somehow they were distracted. You can educate them by conducting the webinar about what the complete application prospects.
Conducting webinars are great because it helps you to connect with old as well as new merchants. In fact, it acts as the knowledge management resource for them. You can use them to diversify on the different marketing platforms to target the audience such as recorded webinars becomes one of the finest tools to integrate with the email marketing campaign or even it can be used in the Facebook retargeting campaign. It will be impressive for the audience to join the interactive webinar if it is for the bold applications. This will be effective to educate and the highlight the contextual features of the application to the audience in the context of Shopify.
Redspark team can further help you to understand the details of this document with accuracy. All you need to mail us your query on [email protected] or simply visit our website.
#Doc: Prohibited Actions on the Shopify App Store
To provide the best experience for the merchants, Shopify app team makes sure to give the smooth functioning of your product i.e.application. To create the transparency between the merchant and the app owner, it is important for the team to maintain some terms and conditions for the safe launch of the application. This is because there are certain online marketing practices, called as gray or black hat hacking strategies, are non-supportive with Shopify. Before you think for marketing your application on this platform, it is important to glance through the sample list of the prohibitive actions of the Shopify app store, so as to be cautious about launching the application in the safe zone.
Document Gist: Just like there are certain prohibitive actions and rules regulations laid down for the launch of the application on Google play store, Shopify has a certain set of criteria which will help the app owner to be careful and also at the same time to attract the merchants who are most interested in the product. In this document, if you are app owner, you will have to learn the Shopify app store’s terms and conditions checklist. The checklist contains: the prohibition on the modification of application after it is published; changing the listing to represent the features of the application on the app store.
There are other prohibitive actions preventing the violation of the publishing the application. The entire document will provide the complete set of instructions for how to release the application on the Shopify platform without the use of derogatory actions, reviews or the app description. Keeping these regulations in mind and focus while launching the application on the app store, the chances of having the positive engagement with the customers/ merchants will definitely rise up. What next? Maintaining the decorum of Shopify will make the most for the app owners, whether you are new to the platform or already the member.
Redspark team can further help you to understand the details of this document with accuracy. All you need to mail us your query on [email protected] or simply visit our website.
Conclusion
Looking forward to the great start for your business, app owners have the huge opportunity to market and share their work with the interested group of people/ merchants. Shopify is the most recognized app store to claim the application to the top position. 2018 can be fruitful for the business app owners if they believe in creating and providing the quality of the application, merchant- focused by following the submission guidelines and also the proper execution of the strategies drawn on the new and modified documents. The mobile app development can become the easy task when the marketing platform is Shopify app store.
