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Nowadays, Businesses are continually seeking innovative ways to attract and retain customers. The Multi Brand Digital Coupon is an innovative platform designed to connect consumers with merchants through digital coupons, offering exclusive discounts and promotions in a centralized application. Challenges in the Coupon Industry Unified Coupon Platform: A single place where customers can find multiple brands offering deals. The Multi-Brand Digital Coupon Platform offers a comprehensive ecosystem for digital coupon discovery, management, and redemption. It serves as a bridge between customers seeking savings and vendors wanting to boost footfall and sales. ✔ Centralized Coupon Directory: Explore thousands of live offers in one place. Browse & Select Coupons Register & Login User Management Push Notifications The Multi-Brand Digital Coupon Platform effectively addresses the major pitfalls of traditional couponing—fragmentation, fraud, and inefficiency—by offering a comprehensive digital-first solution.
Multi-Brand Digital Coupon Platform
Introduction
This case study explores:
Market Context & Problem Statement
✔ Fragmented Coupon Distribution: Customers have to visit multiple platforms to find brand-specific discounts.
✔ Limited Customer Engagement: Many businesses struggle to effectively reach their target audience.
✔ Fraudulent Coupon Use: Lack of a structured system leads to misuse and expired coupon usage.
✔ Manual Coupon Management: Businesses spend time and resources managing discount offers manually.
✔ Lack of Real-time Insights: Businesses often lack access to real-time analytics on coupon usage, redemption rates, and customer behavior.
Market Needs (Asks)
Easy Coupon Management for Businesses: A structured way for vendors to create, distribute, and monitor their coupons.
User Engagement & Retention: Incentivizing customers to return by offering exclusive deals.
Fraud Prevention & Tracking: A system to ensure only valid coupons are redeemed.
Advanced Analytics Dashboard: Detailed reports offering insights into customer behavior, coupon performance, and ROI of promotional campaigns.
Cross-Platform Accessibility: Availability of the platform as both a mobile app and web application to maximize reach and usability.
Our Solution
Key Features:
✔ Digital Wallet: Store and manage selected coupons for future use.
✔ Vendor Dashboard: Full control over coupon creation, limitations, expiry settings, and real-time performance tracking.
✔ Secure Redemption System: OTP, barcode, and QR-code based redemption to eliminate fraud.
✔ User Incentivization: Gamified rewards, referral programs, and loyalty bonuses to keep users engaged.
✔ Geo-Targeting & Personalization: Coupons can be served based on location, past behavior, and user preferences to increase conversion.
Operational Workflow
User Journey
Intuitive search and filter tools allow users to find relevant deals quickly.
Add to Wallet
Coupons can be saved for later use or immediately shared with friends.
On-Site Redemption
Users redeem coupons at physical or online stores using QR code or OTP
Track Savings & Earn Rewards
Users receive points or cashback for every coupon redeemed, encouraging continuous app usage.
Vendor Journey
Businesses complete a KYC process and verify their brand identity.
Create Coupons
Vendors can define terms like discount percentage, usage limits, and expiration dates.
Monitor & Manage
Access analytics on user reach, redemptions, and performance trends. Modify offers on the go.
Promote Offers
Option to boost visibility through featured listings and ad placements.
Customer Segmentation
Target specific demographics or user groups with customized coupons for better engagement.
Admin Panel Functionalities
View, manage, suspend, or delete user accounts as needed.
Vendor Management
Approve or reject business registrations, monitor vendor activity.
Coupon Management
Moderate and verify all coupons before they go live; track expiration and usage.
Subscription & Plans
Differentiate vendor access and features based on tiered subscription models.
Advertising Banners
Provide advertising slots for vendors to promote limited-time offers.
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Enable personalized notifications about nearby deals, expiring coupons, and seasonal promotions.
Reports & Analytics
Export data on user trends, revenue impact, and campaign performance.
Role-Based Access Control
Assign varying admin privileges to manage different modules securely.
Feedback & Support System
Enable users and vendors to submit feedback or request help directly from the dashboard.
Conclusion
Key Takeaways:
Future Scope:
