Let us start with the fact based on the study and research about the e-commerce cart abandonment issue. Every 3rd customer out of 4 choose to leave the shopping website, leaving the cart abandoned. In other words, 69.23% is the average shopping cart abandonment rate.

Based on this, we can come to the conclusion that how the cart abandonment is the issue for several e-commerce stores. In fact, for the e-commerce startups, abandoned carts on their website can become a nightmare. Working on them is essential otherwise the losses can be incurred.

Ignoring the cart abandonment problem can definitely result in the risk to the e-commerce business, losing the regular as well as the new customers. It is important to urge them to complete the purchase so as to earn better ROI from the Magento developed e-commerce.

There are some factual reasons behind increased rate of the cart abandonment issues on the e-commerce websites. While we are addressing them, it is also important to come up with the potential solutions. Magento e-commerce development is the flexible as well as the open source CMS.

Reasons for the cart abandonment on the e-commerce

Overcharged grand total

The best price products seals the deal with the customer and that is what they search for on every e-commerce sites. After adding some best market priced products to the cart, the grand total comes to the surprise of the customer because of the additional charges such as- shipping charges and taxes during the grand total.

Safety matters

The customer is more likely to select more than one product from the e-commerce and while proceeding to the payment, the first question pops-up in their mind is- How safe is this website to share the personal details and the information on it? And also to carry the financial transaction through it? The security concern thus make the customer to give second thought about the e-commerce stores.

Limited payment options

While making the final payment for the available products in the cart, the e-commerce stores have several options for the payment. If, by any means, the customer do not find the convenient payment or preferred payment mode, the possibility is high for the customer to leave the cart abandoned, without the final purchase.

Comparisons between Shopping website

Often customers on the e-commerce store check out the similar products on different shopping websites with due in features, prices and the shipping duration. If the e-commerce website or the application offers the smooth shopping experience, till the final payment gateway, the possibility of the visitor to convert into the customer are high.

The solutions to the Magento e-commerce cart abandonment problems

There are the few robust Magento extensions to help you solving the cart abandonment problems.

Magento extension – One step checkout

Magento have this amazing extension- one step checkout to ease the e-commerce checkout procedure. The built-in checkout process is converted to the price i.e. updating the process with the AJAX.

Magento extension – One page checkout

With this extension you can reduce the number of steps for the checkout process. The customers can therefore, complete the shopping process in quick pace, increasing conversion rate and the online profits.

Magento extension – Abandoned cart emails pro

68% carts are abandoned on the e-commerce stores. Abandoned cart emails pro is for the Magento 2. This extension reduces the cart abandonment rates by sending the automated reminder emails to make the final purchase of the products from the cart. The best part of this extension is, the Magento merchant can include the coupon in the reminder email through the extension settings.

Magento extension – Aheadworks follow up emails

Again, the follow up emails extension is for the Magento 2, send the reminder emails to the customers who left or dropped the idea to shop from the e-commerce store during the final checkout process. It is best strategy to make the customers engage effectively because it is based on their store activities. The follow up emails can also be scheduled to be send during the predefined time.

Magento extension – Xtento delivery date & comment

Add the delivery date functions to the checkout process with this extension along with the flexibility date intervals. This extension can help to make the changes in the delivery time, holidays or the delivery exceptions from the backend.

Final words
There are several such Magento extensions for the e-commerce merchants to overcome the increased rates of cart abandonment issues. All you need to do is, right execution of these extensions to the e-commerce stores along with the e-commerce solutions. Once the cart abandonment rates are reduced, the conversion rates will get increase in turn achieving the high sales.