What is Customer Journey Map?
The journey of the customer starts simply by calling or contacting the customer. The customer journey map for purchasing consist of many divergences. At the end, the happy journey is being considered when the customer turns out into the long-lasting relationship.

For making a strong and powerful bond of connection between your brand and buyer, the marketers must check the journey process the customer is encountering while going through your storehouse.

Why should you create a customer journey map?

The customer journey map is a very powerful tool for making your brand position strong in the competitive market. By knowing the track of the customer’s journey travel, the marketing and sales process can be made stronger.

Designer Team: If you are the designer of your website, then you will get an idea of what are the need of the customers and from which source they came to know about your brand.

Marketing Team: By going through the customer journey map, the marketing team gets to know the overall experience and expectation of the customer with your trademark. By gaining knowledge, the weak areas of your business can be geared up with perfection to enhance the user experience.

Every company has plus and minus points. But the success lies in constantly improving by brushing up the services to beat the competitors. Maximum times, the communication gap between the internal departments is the leading weak point that leads to backfall.

How to Make a Customer Journey Map?
For retaining the customer, every phase of the customer journey is important for the retailer. A proper and systematic process is necessary for planning the customer journey map.

Discovery:
A proper survey must be done for knowing the customer’s choice and preferences. A vast search on the social networking sites as well as through surveys must be done for collecting the information about the latest trends in the market.

Research:
In the researching process, the data regarding customer’s goals is being collected through the feedback forms, interviews, customer service emails and survey answers.

Analytical Research: The website analytics provides a lot of information on the data collection. Through the advanced research, the research analyst came to know the upcoming well in advance.

Choose:
Choosing one from a wide variety available in the market is a confusing question for the client. By building trust among customers, the popularity of your brand will get a rise in the public. As a result, the customers will automatically choose your brand.

Purchase:
After the purchasing, the feedback from the customer must be taken as a necessary step. Feedback is the most valuable asset that helps in improvement of the business process. After taking the feedback, rectifications must be done for the betterment and up-growth of the organization.

The ultimate aim of your organization is to make the customer satisfied with your brand services. The experience of the client while going through the journey of purchasing from your store must be awesome and well pleased.
The services delivered by your store to the user must be compatible and excellent in each manner. After leaving the store an inner feeling of emotion and attachment must arise in the client’s mind to stay forever attached with your store.