When the topic comes how to win the heart of customers, then the B2B marketers are heavily dependent on email marketing tool. We all have heard the term “clean subscriber list”, but no marketer does it as a priority.
The quality of the emails decides whether the email must land in the users inbox, spam folder or get blocked. In order to enrich the quality of your email list, you need to make a diligent presentation and take necessary actions to ensure your email list is free of spam traps, unknown users and unengaged subscribers.
Consistently sending the emails to the inactive users results in higher bounce rate. After some time, the sender’s reputation is being impacted and ultimately it results in the blockage.
Driving a successful email campaign is one of the biggest challenges for the email marketers. The marketers are bearing a lot of pressure as the competition is very tough. The primary goal of the marketers is to improve the quality of leads. While the secondary objective is to acquire more customers.
Goals of an email list strategy
Here, we are sharing some of the list building tactics that are reliable and time-tested for the quality email list.
Build a working relationship with sales team: Demonstrate the sales team to know how the email contact strategy can be made more intelligent, customer life-cycle based and data-driven. It will helps in increasing the sales value. Through sharing email marketing best practices with the sales person help in building the trust and faith.
“Don’t Buy lists” is still a rule: Never buy the email list is still a leading rule in marketing policies. If your company buys an email list, then the maximum chances are being of failure. Buying an email list is expensive as well as not worthy for achieving the goals.
Organic List Building is still the best method: A quick sign-up on all the highly trafficked pages of the website is one of the best sources for the quality email list.
Most Important Barriers in the Success of Email List Strategy
Increasing the email list regardless of the quality is not a fruitful thing. 46 % of the companies agrees that they have a quality email list, while 16 % of the companies denied the fact of having a quality email list.
Having an effective email list is a key to success. Via quality email list, the right client can be easily found and ultimately results in raising the business value.
