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Email Campaign Management
Boost your brand and business with stunningly designed emails that captivate and drive growth.
Our clients trust us to deliver reliable solutions
Core Services
Campaign set-up
Email Campaign Execution
Email Design and Customization
List Management and Segmentation
Compliance and Deliverability
Benchmarking
Our Strengths
Expertise and Experience
We have the knowledge and experience to design, execute, and optimize email campaigns using industry best practices, helping businesses achieve their marketing goals.
Time and Resource Saving
Our service frees up businesses to focus on core activities, saving time and resources associated with managing email campaigns.
Customization and Flexibility
We offer customized designs and adaptability to meet businesses’ specific needs and goals, providing flexibility in campaign execution and optimization.
Our checklist & workflow to match your process & needs
1
Message Requirements
- Message Content
- Format
- Audience
- Frequency
- Goals
- Compliance
- Branding
2
Message Preparation
- Template Modification
- Upload Image and Copy
- Track Links
- Prepare HTML / Text version
- Add/modify Header Information
- Add/modify Footer Information
3
Message Quality Assurance
- Testing and verifying emails
- Checking links and rendering
- Verifying compliance
- Monitoring campaign performance
- Identifying and resolving issues
- Ensuring successful campaign execution
4
Test Mailing
- Reviewing and checking campaign elements
- Testing rendering on devices/clients
- Checking links and images
- Ensuring compliance with regulations
- Conducting A/B testing
- Identifying and resolving issues prior to sending.
5
Review and Approval
- Collect and clarify feedback
- Make modifications as needed
- Resend test messages for review
- Record approval (written or verbal)
6
Message send
- Send approved versions to target list(s)
- Confirm delivery/sending progress
- Issue “Message Sent” notification as requested
7
Campaign Monitoring
- Analyze performance data for insights
- Sent
- Delivered
- Opened
- Clicks & Unique Clicks
- Conversions – if tracked
- Bounces
- Spam complaints
8
Benchmarking
- Develop Campaign vs Best Practices scorecard for key metrics
- Open rates
- Click rates and unique click rates
- Referral rates
- Bounces
- Opt-outs
- Spam complaints
- Number of links
9
Client Deliverables
- Anti- Spam Measures
- Authentication and Verification
- Inbox Placement Optimization
- Compliance Audits