The famous proverb “First Impression is the Last Impression” is a well said and realistic in anything. Through the website, the first impression on the customers is being created. The first five seconds glimpses of your website create an image of your business in the customer’s mindset.

Therefore, the representation of your website must be in a plushy and charismatic way that must clearly define what is your business about.

Know Your Customers: Before proceeding ahead for the website designing, get to know about your customers. Do an online as well as offline research about your business and the targeted audience for maximizing the profit and opportunities by the way of website.

Audit the Current Website and Content: An audit on the current website must be done for the better user experience. Check whether your present site has stunning SEO optimized content, video, full link connectivity between the website pages and links, good layout and eye-catching images.

Ease of Use: Navigation of the website must be good. Bad navigation results in high bounce rate and reduced traffic. Make use of western T&F navigation formats ensures visitors to find what they are looking for.

Update the Content Frequently: Content is the king of the market and it is the biggest part of the website. Frequent updates regarding the news, blogs and other pages ensure the customer to come back. Based on the selected keywords strategy, the visibility of the website can be made more through the search engine.

Display concrete designs: Making a compatible combination of colors. Avoid too much coloring, distracting animations and call to action. Use distinct templates for the home, services and other pages of the site.

Features: Mostly, B2B websites have multiple audience groups with varying needs and conversion interests. Hence, the features play a big role in engaging the users.By the use of the competitive analysis as reinforcement, you can turn a user into a client.

Testing: Among all the process, testing of the website is foremost important. While doing the testing, the very first question that comes to the mind is whether you have the system for testing or not. You can test the website by entering dates in the wrong format, inputting words instead of numbers, putting Javascript or SQL queries, omitting the mandatory information or entering a form with the special characters.

Use Case Studies: A case study clearly illustrates the uses and benefits of your services and products that can be a valuable asset for increasing the sales. Through the case study, it is easy to digest and circulate the entire process of your working.

Although this doesn’t cover everything, but these tips and tactics are a great way to start planning for the future B2B websites. With a customer centric website approach, you have a targeted site that makes a lot of sense to the buyers. Might be one of these ideas creates a solid jump start and transforms your user into a buyer.