The e-commerce growth is massive in the recent times. So how is an e-commerce built? Or which solution is apt for the developing the e-commerce business? The answer is- None! Every e-commerce merchant have different priorities and requirement for the business. So no single approach can be considered ideal for every enterprise.

Every solution is different from each other; therefore depending on the e-commerce business module, merchant carefully analyse the advantages of each. It is common norm for them to get little confuse while selecting the single ecommerce solution.

The best way to answer the riddle is analyze the complete statistics and the market share for each solution. In fact there are the factors such as global CMS capabilities, flexibility, security, reliability and other unique features based on which you can conclude the decision for the solution you want to execute for the e-commerce business.

To sum up everything explained above, the one platform that can outshine all the mentioned parameters is Magento. In the recent times, with the growing ecommerce businesses, Magento has become the seamless open source leading and powerful platform to build the online business.

Magento 2.0 accepts and integrate with the store specifications along with the updated features to the product series. Since the release of the Magento 2.0, many online stores started developing their business, thus becoming celebrity among the online business merchants. What exactly have lead the Magento 2.0 become such popular?

There are varied Magento 2.0 capabilities and features which can help the ecommerce merchants to expand their business:

Adaptive:This feature is the USP of the Magento CMS. It is user-friendly, allowing the merchants to develop the extensive ecommerce solution providing the business requirements. Magento is developed and integrated with the advanced technology- Open architecture, delivering the commerce vision to the existence.

Creative way to brand the products:The Magento 2.0 new features encourage the e-commerce merchants to push their marketing efforts with the help of available host of tools and functions.

It will push the merchants to run the promotions, offers on the products, up-selling as well as cross selling to boost the sales, creating the higher opportunities for conversions and growth.

There are quite useful advantages to brand your products with the Magento 2.0 updated features. Such as:

• Managing the coupon/ offer codes and also be able to export it for the offline distribution.
• Multi-tier pricing and minimum Advertised price(MAP)
• Magento 2.0 Enterprise edition(EE) allows you to configure rule based product relations and administer categories to the products for the cross-sell and up-sell.
• EE reward module of Magento 2.0 also allow you to run the customer loyalty and rewards.

EE’s Loyalty reward point module of Magento 2.0 let the customer win the rewards for the asked action by ruling out certain instructions such as registration, newsletter opt-ins, product reviews to the social media sharing.

Store management system:the recent update include CMS augmentation like WYSIWYG editor, page hierarchy and streamlined website control, version control, workflow and editorial permissions, and revision history.

Magento 2.0 allows you to even excerpt the orders (after certain duration of the placed order), to improve the store/ shopping performance. The archived requests option can be still available to the customer as well as store owner/admin.

The intuitive navigation is available on the left side menu bar, dispatching the admin interface clutter. Magento 2.0 considerably take less amount of time to update the products on the e-commerce store.

This is because there are reduced number of steps are involved to add them on the online portal. The store manager with the help of Magento 2.0 has most of the direct control- How Google can display the content direct from the homepage, without any extension requirement.

Flexibility/ Scalability: To help you with the growth of the online business, updated planning and high performing platform- Magento 2.0 are developed with complete flexibility. It will also help to be the PA-DSS devoted so as to make sure about security and complex transactions.

There are some additional features, like multiple servers to distinguish between master database to support certain functions. To every master database there are additional salve databases to boost the performance and flexibility of the digital platform.

There are more features which can make the e-commerce store more scalable platform-

• To make the digital platform available easily, MySQL cluster support is useful.
• For CDN & Database there is alternate media storage support feature on the Magento 2.0.
• Strong data encryption, hashing and Key management.
• Improved performances with message queues.

Changing shopping experience: The Magento 2.0 websites provide the exceptional shopping experience to the customers such as buying and retaining the products, adding the items to the wish list or shopping cart, last viewed products, comparison between the surfing sessions and the devices.

This is done with the help of the long-term cookie established for the customer’s browser/ device combination so that they can check their cart content during the browsing sessions without logging in to the website.

It’s a Wrap!

Well, to sum up the complete blog, Magento 2.0 developed websites are the feature-rich platform which offer the e-commerce owners the complete control and flexibility over their online channels. Advanced SEO, marketing tools and catalog management provides the sellers the power to deliver the phenomenal shopping experience to their customers.